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Our Promise of Quality Assurance


Everything we sell adheres to US FDA & EFSA (European Food Safety Authority)
The invincible safety of our cookware, bakeware & accessories is vouched by the attestations of the stringent global food authorities such as US FDA and EFSA (European Food Safety Authority).
All our listed brands use 100% safe materials and manufacturing process to ensure the impeccable quality of our products.


Totally toxin free cookware - No PFOA | No Nickel | No Cadmium | No Arsenic | No Lead
Discover the miraculous benefits of chemical-free cooking with our wide range of 100% toxin-free cookware.
Our flagship sub-brands under Circulon & Meyer use coatings from Chemours (USA) & Whitford (USA).
These coatings are formulated and quality tested to resist peeling or chipping. The coating particles are harmless, non-toxic and totally inert - cannot be absorbed by the human body.


Safest Stainless Steel Products - 0% Nickel | 100% Japanese
Our flagship sub-brands under Circulon & Meyer use Nickel-free stainless steel sourced from Nippon Steel & Sumikin Stainless Steel Corp. (Japan).
Extremely sturdy with sparkling mirror polished finish (from outside only), the stainless steel range feature 0% Nickel and 100% Assurance of premium cooking!
This special steel also shows better pitting resistance compared to ordinary stainless steel used by other manufacturers.


Perfect & Practical Plastic Products - BPA free high-quality virgin material
Simplify your cooking chore with an array of easy and lightweight kitchen accessories that are made from BPA free & zero toxin plastics. All our Plastic and Silicone products confirm to US FDA and European Food Safety Standards and will bring a remarkable difference to your daily cooking and lifestyle!